Street Guerilla Promotions - Disney's "Pirates of the Carribean"

Paradigm Shift Worldwide, an event marketing company based in Los Angeles, chose Street Guerilla Promotions as their New York City representative when contracted by the Walt Disney Company to promote the DVD release of the hit movie, "Pirates of the Carribean".

Street Guerilla dispatched a large and colorful team of swashbuckling pirates to the public viewing area outside NBC-TV's "Today Show" studios at Rockefeller Plaza (see photo). Street Guerilla's pirates met with co-host Katie Couric and appeared on national television with Al Roker.

Street Guerilla also gave away free copies of Disney's hot new DVD and contributed to the popular "Toys for Tots" charity program.

A delighted public - on the streets of New York and watching at home all across the country - was thus introduced to a hot new gift for the holiday season.

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