Street Guerilla Promotions - Mentadent

To kick off their nationwide "Smart Mouths Brush Alike" campaign, Mentadent staged a live talk show featuring Lisa Ling and Meredith Vieira (from "The View" on ABC).

Fans of the TV program were excited to see these stars in person.

Fifteen oral hygienists waited with baited breath as a Street Guerilla promotional team of seven dressed (see photo at right) steered willing passersby into rows of white chairs for a quick lesson in mouth maintenance with Mentadent.

Free raffles were held throughout the live talk show and lucky winners walked away with big baskets filled with Mentadent goodies.

In addition to New York City, the Mentadent promotional campaign traveled to Miami, Boston, Detroit, Philadelphia and San Diego.

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