Street Guerilla Promotions - Sobe Energy Coolata

After Pepsi (Sobe's parent company) and Dunkin Donuts teamed up to create the new Sobe Energy Coolata beverage, Dunkin Donuts hired Street Guerilla to manage the biggest on-the-ground marketing initiative in their history.

Street Guerilla promoted Sobe Energy Coolata to young people between the ages of 14 and 24 throughout the New York City tri-state area (New York, New Jersey, and Connecticut).

Street Guerilla distributed 500,000 coupons for free Sobe Energy Coolata drinks and tens of thousands of branded merchandise (music CD's, key chains, t-shirts, and necklaces) in dozens of public places.

Contact us to explore what we can do for you. Our direct, point of contact with consumers and convention attendees will deliver your message without burning through your budget.

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