Sobe Energy Coolata
Pepsi (Sobe's parent company) and Dunkin Donuts teamed up to create a new Sobe Energy Coolata beverage. Then, Dunkin Donuts hired Street Guerilla Promotions to manage the biggest on-the-ground marketing initiative in their history.
Street Guerilla promoted Sobe Energy Coolata to young people between the ages of 14 and 24 throughout the NYC tri-state area, including New York, New Jersey and Connecticut.
Street Guerilla distributed 500,000 coupons for free Sobe Energy Coolata drinks and tens of thousands of branded merchandise, including music CDs, key chains, t-shirts and necklaces, in dozens of public places.
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